Team

Meet our team

We challenge the status quo. We share a spirit of discovery, open-mindedness and creativity. We look for new ideas and solutions, even in unusual places, far beyond the world of marketing. We exceed our customers' expectations. "One for all, all for one" and "strictly no politics" are among our guiding principles.

Partner

Niklas Stog

Niklas Stog

Partner

At TD Reply, he has been advising leading consumer goods brands at the intersection of consumer insights, marketing controlling and digital strategy since 2011. Stog specializes in multi-market campaign tracking, dashboarding, CRM and data strategies, and outlet analytics.

Philipp Dauderstädt

Dr. Philipp Dauderstädt

Partner

As a specialist in leveraging digital data for growth-oriented business model transformation, Philipp's focus lies in the End-to-End optimization of commercial operations and marketing activities. Additionally, he is dedicated to identifying future brand and category opportunities.

Team

Roheet Rajandran

Roheet Rajandran

Data Scientist
Wilber He

Wilber He

Junior Consultant
Mirko Senden

Mirko Senden

Senior Data Analyst
Yvonne Zhu

Yvonne Zhu

Senior Consultant
Murodali Rasulov

Murodali Rasulov

Consultant
Sofia Kastenhuber

Sofia Kastenhuber

Consultant
Ashwini Narayanan

Ashwini Narayanan

Consultant
Aygen Bayer

Aygen Bayer

Consultant
Elena Zubova

Elena Zubova

Senior Consultant
Jenny Jin

Jenny Jin

Junior Consultant
Fany Calzadilla

Fany Calzadilla

Consultant
Edwina Nelson

Edwina Nelson

Director
Irina Shumakova

Irina Shumakova

Lead Consultant
Chonchanok Chaipakdee

Chonchanok Chaipakdee

Consultant
Francesca Vernile

Francesca Vernile

Consultant
Aziza Sharipova

Aziza Sharipova

Consultant
Tobias Reckmann

Dr. Tobias Reckmann

Director
Ralph Beckmann

Ralph Beckmann

Lead UX Designer
Veronica Chiang

Veronica Chiang

Consultant
Gökhan Gecer

Dr. Gökhan Gecer

Lead Consultant
Indira Kasnawati

Indira Kasnawati

Consultant
Flavia Machado

Flavia Machado

Lead Consultant
Felix Zappe

Felix Zappe

Consultant
Zhe Fang

Zhe Fang

Managing Director Beijing
Joyce Qiu

Joyce Qiu

Consultant
Mohamed Amine Jebari

Mohamed Amine Jebari

Lead Data Scientist
Yueyang Pan

Yueyang Pan

Senior Consultant
Fabien Schepens

Fabien Schepens

Director
Georg Heimann

Georg Heimann

Data Scientist
Susan Li

Susan Li

Junior Consltant
Ilse Klanner

Dr. Ilse Klanner

Lead Consultant
Deby Parung

Deby Parung

Consultant
Shahar Bano Hashmi

Shahar Bano Hashmi

Consultant
Yi-Hsuan Tai

Yi-Hsuan Tai

Consultant
Leonid Zalischiker

Leonid Zalischiker

PR/Marketing
Talha Zafar

Talha Zafar

Consultant
Monika Fus

Monika Fus

Office Manager Berlin Hub
Mattias Hilliges

Mattias Hilliges

Web Appl. Developer
Martin Schmoll

Martin Schmoll

Director
Alba Martinez Matovina

Alba Martinez Matovina

Consultant
Rija Razafimahery

Rija Razafimahery

Lead Consultant
Philipp Ahrens

Philipp Ahrens

Lead Consultant
Judith Berschneider

Judith Berschneider

Senior Consultant
Ervin Dang

Ervin Dang

Senior Consultant
Milan Stille

Milan Stille

Consultant
Ioannis Philippides

Ioannis Philippides

Consultant
Holger Nösekabel

Dr. Holger Nösekabel

CTO
Pelin Su Turan

Pelin Su Turan

Consultant
Alexis Tello Guerra

Dr. Alexis Tello Guerra

Lead Data Scientist
Sabine Moll

Sabine Moll

Director
Marie Wulfmeyer

Marie Wulfmeyer

Director
Alexander Schmidt

Alexander Schmidt

Director
Muhammad Mohsin Lakhani

Muhammad Mohsin Lakhani

Data Scientist
Leticia Puerta

Leticia Puerta

Lead Design
Lina Krenkel

Lina Krenkel

Lead Consultant
Steffen Hück

Steffen Hück

Senior Director
Miruna Antonescu

Miruna Antonescu

Consultant
Cristina Wang

Cristina Wang

Office Manager Beijing
Fatma Kurtoğlu

Fatma Kurtoğlu

Office Manager
Alexia Wencker

Alexia Wencker

Consultant
Marina Schwab

Marina Schwab

Lead Consultant

TD Development Team

Our agile product development team consists of 20+ data engineers, developers, UX designers and QA testers, bringing our solutions to our clients and partners.

Founders and Pioneers

Lars-Alexander Mayer

Lars-Alexander Mayer

Economist and the first employee of TD Reply after the founders Prof. Dr. Volker Trommsdorff and Prof. Dr. Marc Drüner. Partner since 2006. Has been instrumental in developing new measurement and tracking methods harnessing the power of digital data. These include the Data Creativity Score, Live ROI, Marketing Effect Modeling and Share of Search.

Marc Drüner

Prof. Dr. Marc Drüner

Prof. Dr. Marc Drüner has 20+ years of experience in consulting for various industries. As a Professor, he teaches Innovation Management and Marketing at the Steinbeis University in Berlin.

Volker Trommsdorff

Prof. Dr. Volker Trommsdorff

Professor emeritus at the Technical University of Berlin, internationally renowned economist specializing in consumer behavior, innovation marketing and international marketing, with a focus on China. His monographs on consumer behavior and market research are now standard works in academia.